Showcasing Brand Taiwan —The Power of Design

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2017 / August

Liu Yingfeng /photos courtesy of Chuang Kung-ju /tr. by Geof Aberhart


Taipei is about to host the Summer Universiade 2017! As the time of the games draws near, visitors and residents alike may notice the main roads of the city lined with flags and banners promoting the event, while a variety of activities are also being held in the lead-up.

The Taipei 2017 Summer Universiade Organizing Committee (TUOC) has spent more than a year on preparations, from advertising, logistics, and uniforms to preparing venues. The whole event is a showcase for Taiwan’s capabilities in terms of design, goods and services. As TUOC chief executive Su Li-­chiung has remarked, the games will “show Taiwan to the world.”


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