Find the right person and move forward together
The Japan Institute of Design Promotion, which traditionally emphasizes innovation and sleek design, surprised the design world by recognizing the Red Stool Travel Club with a Good Design Award in the category “Activities for Regional/Community Building” in 2018.
Scouting for the right partners has turned out to be the key to success. Over the last two years, Yu has visited Japan with an eye for issues related to “regional revitalization.” “How the government identifies private-sector partners who share common goals, and then nurtures trust and open-minded collaboration, is absolutely crucial,” he says.
“No matter what problems we’ve encountered, we’ve never lost faith in one another,” says Wang. For government projects, there is a certain verification schedule to be followed. But Yu always tries to win more time for collaborating artists. “A little more time can mean increased opportunity for inspiration to occur.” On the other hand, execution of a project depends upon a reasonable pace in order to culminate in a satisfactory outcome. At times like these, Wang must make a professional assessment from the perspective of the commissioning department, and determine the maximum permissible delay.
After deciding to join forces with Taitung Design Center, Plan b’s founder and senior partner Justin Yu called on various departments of the county government. Senior officials “were really very fond of Taitung, and put the county’s interests first in considering all matters,” relates Yu. “That was truly remarkable.” For deputy CEO, Chang Chi-yi selected Lo Shu-yuan, who possesses abundant experience in business, to liaise between county departments. This included communicating with the accounting department to grant the design center greater flexibility regarding procurement standards for projects, and bringing in professionals from different fields in order to achieve optimal results from the design-driven approach. “The key performance indicators that we set require our partner to deliver three key projects that can exert public influence. As for what sort of projects they would be, we have left the content undefined,” says Lo.
“It is true that we are challenging past procurement practices in terms of key performance indicators.” For anyone knowledgeable about the procurement process for government-commissioned projects, Lo’s description would sound rather surprising; just in terms of the difficulty of persuading the accounting office, defining the phrase “exert public influence” would suffice to sew utter confusion, chuckles Chang. “But we believe that if we introduce professional teams into the process and give them space to function, they will generate social influence in and of themselves. And that will be the result of our collaborative efforts.”
This year TTDC launched a campaign to redesign the county government’s business cards. Centered around the theme of Taitung’s mountains, sea and sky, elements such as rice, sugar apples, flying fish, Sanxiantai Island, Kung-Tung Church and hot air balloons appear on the cards in sketched form. “Besides aiming to convey to local residents the problems that the design center hopes to resolve, the county’s redesigned calling cards are exchanged daily and therefore can help recipients discover what makes Taitung different,” explains Yu. “This point of difference implies that Taitung is open to accepting a greater variety of new possibilities.”
Find the right person and move forward together: Collaborators Sue Wang (right) and C. W. Yu (left) aim to convey an accurate understanding of Tainan.